The restless folks that we are, we are fired up with our newest product: The Kunzum Review. In line with our endeavour to be a hub for everything literature, art and culture.
The idea is to enable people to make informed choices on what they could be reading next, discovering books they are not aware of. And also get to know the creators – authors, editors, designers and publishers – whose works line their shelves.
A professional team of senior editors has been brought together to ensure the publication adheres to the highest of journalistic standards and ethics.
The content mix would include:
– Reviews and recommendations of books.
– Interviews with authors, editors, designers and publishers.
– Advice on writing, publishing and marketing for aspiring and established authors.
– Listicles: Bestsellers, award winners, new releases and more.
– Book extracts.
– Fun in the form of contests, giveaways, challenges, games, activities, deals etc.
We are starting as a webzine; the intention is to publish a printed magazine eventually.
Focus will be on the written word accompanied with suitable graphics and photos. When opportunity allows, we could even make audio / video content for podcasts, YouTube etc.
The content will be posted across multiple platforms to include kunzum.com, Medium, Substack and LinkedIn. It will also go out as LinkedIn newsletters and extensively promoted across social media, mailers, WhatsApp broadcasts and paid digital ads.
IMPACT: ORGANIC + PAID
Kunzum has a social media following and direct marketing database of 1,50,000+ (as on November 2023) and counting – the magazine has an impactful readership already waiting. We expect to touch tens of thousands more through paid promotions.