All of us love a good smartphone – especially during travels. Who does not want a device to take good pictures, be able to create stories and share them over social media? And you can certainly not grudge a good deal when it comes your way. Like it did during the EPIC 919 sale by LeEco for its SuperPhones. And for SuperTVs and accessories thrown in for good measure.
Shoppers picked up goodies worth over Rs. 100 crores during the 24-hour sale on September 19, 2016 – extended by another 24 due to the heavy demand. LeEco claims it faced stock-out situations for its popular flagship Le 2 and premium large-screen Super3 X55 on both LeMall.com and Flipkart.com. The company moved 70,000+ Superphones, 2000+ SuperTVs and close to 20,000 accessories during this shopping carnival.
Commenting on what has been a memorable event for the brand, Mr. Atul Jain, COO, Smart Electronics Devices, LeEco India said, “919 is LeEco’s biggest online sales festival that is highly celebrated across the world. We’re thrilled to bring it to India this year and are overwhelmed by the encouraging user response. In line with the global record-breaking sales performance, we’ve achieved incredible sales milestones in India as well. It is truly humbling that user response that helped us exceed our target sales figure and notch up a Rs. 100 crore+ record. We remain committed to extending similar rewarding deals on our Super products in the future as well to our swiftly expanding user community.”
Sales in India were in sync with similar success stories in other markets like China, Russia and USA where the promotions took place simultaneously. LeEco registered total sales revenue of nearly INR 5,200 crores across India, China and Hong Kong markets. In China, LeEco successfully sold more than 866,000 Super TVs and 1,178,000+ Superphones during 919 this year.
The event went live from midnight of September 19 on LeMall.com and Flipkart and concluded on September 20, 23:59 hours.
About LeEco: Formerly known as Letv, LeEco is a global internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, it employs more than 14,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles, and Silicon Valley.
With “Breakthrough Technologies, Comprehensive Ecosystem and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world’s largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, LeAuto.