Shop Signs: Brotherly Love in Retail Business

Shop Sign: Two Brothers Garments (reads in yellow), Two Brothers' Shop (in red)
Shop Sign: Two Brothers Garments (reads in yellow), Two Brothers' Shop (in red)

While in Bikaner, I noticed something peculiar: many shops had  signs stating the shop belongs to brothers. Sometimes two, sometimes three and sometimes no number – just brothers in plural.

The signs seemed to be telling the world of there being brotherly love amongst the partners in the family retail business. It’s a good sign one would say. The world can do with greater bonding in an environment where most people seem to be at loggerheads with others – including within families too.

Shop Sign in Bikaner: Shop of Two Brothers (red), Shirt & Trousers Rs. 125 (blue)
Shop Sign in Bikaner: Shop of Three Brothers (red), Shirt & Trousers Rs. 125 (blue)
Shop Sign in Bikaner: Shop of Brothers (no mention of how many)
Shop Sign in Bikaner: Shop of Brothers (no mention of how many)

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